Why is it so hard to create a good cycling uniform???

Before we had "brand management" and dorky blokes wearing bad glasses telling us how to present our "core values" as an organisation, designing cycling kit seemed to be pretty easy.

For a start you only had to worry about the jersey cause everyone had the same black knicks. My guess is that the manager’s wife would suggest a nice color and you would just whack whatever logo you had on and maybe add some stripes or something....

Whatever happened, the kit seems to my eyes at least to be about 1000 times better than most of the guff we currently get served up. Its bad enough when the HTC stuff gets worn by Cav, but when you have to follow some sweaty arse in white knicks for 30k on a Sunday morning ride you can really come to hate the stuff.

So what are the shining examples of how it should be done so the kiddies can see the way forward? Well lets look at exhibit a and b in the classic Bic and Salvarani tops - still available at hipster retro type places (which unfortunately means you cant buy them unless you are a wanker. But if you have an original then get that sucker out there, itchy wool and all). Clearly this is the way you do it - so come on team managers. Get with it.

Some like skill are going retro which is very good. I vote for Panasonic getting back into the protour - Phil Anderson in the big Oakley’s was pretty cool.

The modernish kit I liked was the short lived Asics - it helps if you have a manscaped Italian who has spent a lot of time practicing his victory salute wearing it at the end of Liege Bastogne Liege.